Ground Effects is the culmination of founder Augusto “Gus” Banusing’s long time love of customizing cars, which started in high school and later on became his college thesis at the University of Asia and the Pacific.
With his dream of putting up his own one-stop-shop for cars and the proper business thesis mentoring of his teachers, Ground Effects Automotive & Audio Supermarket started in 1995 just right after his graduation in college.
A hands-on owner up to now, the first branch was a 70 sq meter showroom in Delgado St., Iloilo City that could only service 3 vehicles. The company with its growing customers later on expanded its branch in Molo, Quezon St., Jaro and SM City Iloilo.
The company expanded its classification to not just Wheels, Tires & Car accessories but services like Underchasis Rustproofing, Detailing, Ceramic Coating and Car Interior Anti-Bacterial Treatment. After 22 years, Ground Effects is still the biggest Car Accessory Chain servicing the whole Iloilo city with 4 branches.
Truly, we run our company with customers being the center of everything and our passion of loving cars because the owner itself is a lover of cars.